National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Podnikatelská etika ve farmaceutickém průmyslu
Vošmerová, Jana
The bachelor thesis deals with business ethics in pharmaceutical industry and evaluates the actual situation in selling methods of pharmaceutical representatives under the terms of business ethics. The literary review contains theoretical bases in the field of pharmaceutical industry and business ethics. In the practical section there are selling methods of pharmaceutical representatives analysed from a doctor's point of view with the aid of questionnaire research. The closing part contains my suggestions and advice for the increase of business ethics in pharmaceutical industry.
Direct selling as an alternative supply
Vislousova, Ekaterina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Direct selling - definition, multilevel marketing. Direct selling in companies, direct selling strategies and techniques. Direcst selling in use: Avon Cosmetics, Inc.

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