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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Business plan – retail sale of beer
 Lipkin, Aleksei ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of this thesis is to prepare a business plan for the company, which sells draft beer in plastic bottles. The business plan serves to assess the viability and feasibility of my business plan and to evaluate the return on investment. The thesis is divided into three separate parts. The first part explains what the business plan is, the principles of its processing and the recommended structure. The second part is the business plan itself, based on the recommended structure. The third part presents the results of the questionnaire survey, which was used to examine the views of potential customers. The compilation of the business plan confirmed the viability and feasibility of the business idea.
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