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National Repository of Grey Literature

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Analýza marketingového mixu ve firmě Pleas a.s. Smělá, Jitka ; Kovář, František (advisor) ; Přibyl, Vladimír (referee) Bakalářská práce přibližuje a hodnotí jednotlivá ?P? marketingového mixu ve firmě Pleas a.s.. Nejprve charakterizuje jednotlivé složky marketingového mixu a snaží se nastínit možná řešení problému, který se týká distribuce. Na závěr je hodnocen chod firmy pomocí SWOT analýzy. Detailed record

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