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Analysis of the State Contributory Organization, Czech Centres
Nohejlová, Lucie
;
Tyslová, Irena
(advisor) ;
Riedlbauch, Václav
(referee)
The Master´s Thesis is focused on the State Contributory Organization, Czech Centres, which was established to promote the Czech Republic abroad. The theoretical element is focused on issues of the nonprofit public sector in the Czech Republic - definitions of the term nonprofit sector and public services. The emphasis is put on the characteristics of contributory organizations, funding, efficiency and selected specifics of the management of the contributory organization. Attention is also focused on other cultural contributory organizations. The practical element analyses Czech Centres. This part describes the core and complementary activities, funding, efficiency, motivation of employees and possibilities for cooperation on projects. The second part pays close attention to the activities of cultural diplomacy of Czech Centres.
Detailed record
Czech Centres as an Instrument of Public Diplomacy of the Czech Republic
Ďurišová, Tereza
;
Peterková, Jana
(advisor) ;
Druláková, Radka
(referee)
In present world it is not the states' action itself, which is playing more and more important role, but it is the ability to present it in an appropriate way, to achieve as positive image as possible and consequently to reach a better position in the international community. What contributes significantly to the attainment of these goals is the systematic communication and presentation of the state abroad which is called public diplomacy. The thesis examines the system of public diplomacy in the Czech Republic and it is focused especially on one of its instruments - Czech Centres. The aim of the thesis is to analyze both theoretical and practical activity level of Czech Centres and thus provide a coherent picture of their functioning. The attention is paid also to actual priorities and initiatives of this institution.
Detailed record
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