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Company Communication Strategy
Kyselková, Lucie ; Fiddes, Milada (referee) ; Schüller, David (advisor)
This diploma thesis deals with the design of an appropriate communication strategy for the Prazirna Kyjov s.r.o cafe. The proposal itself precedes the analysis of the current state of the company and its own marketing survey. The first part of the thesis contains theoretical knowledge, the second part introduces the company itself and analyzes its current situation. In the following section, based on a marketing survey conducted through a questionnaire survey, a company's appropriate communication strategy is designed to help address new and existing customers and raise awareness of the company
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Novolíšeňská roastery and café
Helis, Jan ; Krupica, Roman (referee) ; Bantová, Sylva (advisor)
The aim of this master project is to design café and roastery building in Brno - Líšeň. There are three parts, documentation for building permission, conception of HVAC documentation and facility management study. The building has three floors: basement with storage and utility rooms, ground floor with a café, coffee shop and roastery and first floor with a barista training room, offices and a roof garden with a terrace. Outside, there is an outdoor seating, children’s playground and a parking lot for customers and staff. The vertical loadbearing structures are designed from ceramic blocks and permanent formwork. The horizontal loadbearing structures are designed as cast-in-place reinforced concrete slabs and beams. There are three staircases in the building, one is designed from steel and the other two from cast-in-place reinforced concrete. The building is insulated with expanded polystyrene panels. The foundations are cast-in-place concrete strips. There are solar panels situated on the flat roof over the first floor. The building has mechanical ventilation with heat recovery. There is an underground tank for collecting rainwater that is used for toilet flushing and watering the garden. For heating and DHW there are two gas boilers, for cooling there is a VRV system.
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Novolíšeňská roastery and café
Helis, Jan ; Krupica, Roman (referee) ; Bantová, Sylva (advisor)
The aim of this master project is to design café and roastery building in Brno - Líšeň. There are three parts, documentation for building permission, conception of HVAC documentation and facility management study. The building has three floors: basement with storage and utility rooms, ground floor with a café, coffee shop and roastery and first floor with a barista training room, offices and a roof garden with a terrace. Outside, there is an outdoor seating, children’s playground and a parking lot for customers and staff. The vertical loadbearing structures are designed from ceramic blocks and permanent formwork. The horizontal loadbearing structures are designed as cast-in-place reinforced concrete slabs and beams. There are three staircases in the building, one is designed from steel and the other two from cast-in-place reinforced concrete. The building is insulated with expanded polystyrene panels. The foundations are cast-in-place concrete strips. There are solar panels situated on the flat roof over the first floor. The building has mechanical ventilation with heat recovery. There is an underground tank for collecting rainwater that is used for toilet flushing and watering the garden. For heating and DHW there are two gas boilers, for cooling there is a VRV system.
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Company Communication Strategy
Kyselková, Lucie ; Fiddes, Milada (referee) ; Schüller, David (advisor)
This diploma thesis deals with the design of an appropriate communication strategy for the Prazirna Kyjov s.r.o cafe. The proposal itself precedes the analysis of the current state of the company and its own marketing survey. The first part of the thesis contains theoretical knowledge, the second part introduces the company itself and analyzes its current situation. In the following section, based on a marketing survey conducted through a questionnaire survey, a company's appropriate communication strategy is designed to help address new and existing customers and raise awareness of the company
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Fair trade coffee on the Czech market
PILNÁ, Kristýna
This bachelor thesis deals with the fair trade coffee on the Czech market. The theoretical review presents basic information about coffee, about the system of fair trade and finally about the fair trade coffee. The practical part is focused on the identification of the available trading range and the consumer´s attitudes to the system of fair trade. At first, the research is conducted by a questionnaire research for consumers, at second by the research in selected retail units and at third through a pen and paper interview with a coffee-roasting plant employee. Based on the questionnaire survey, it is possible to define consumer´s knowledge of fair trade products (mainly coffee) and their buying behavior. The research in stores is used to define the offer of fair trade coffee on the Czech market. The pen and paper interview investigates the reasons of the coffee-roasting plant for their involvement in the system of fair trade and the question of profitability.
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