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Market Research in the Field of Laundry Care Technology
Škrdla, Michal ; Kuba, Pavel (referee) ; Vondra, Marek (advisor)
This thesis deals with the research of the current offer of household washing machines and driers in the first part. On the basis of this survey, there was made clear list of appliances currently available from all price ranges, including their specifications. The main core of the thesis is an enumeration along with description of modern technologies and features which are essential for the marketing of individual producers. The second part deals in detail with selected technologies of household laundry care, and assesses their usefulness in the professional field.
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Market Research in the Field of Laundry Care Technology
Škrdla, Michal ; Kuba, Pavel (referee) ; Vondra, Marek (advisor)
This thesis deals with the research of the current offer of household washing machines and driers in the first part. On the basis of this survey, there was made clear list of appliances currently available from all price ranges, including their specifications. The main core of the thesis is an enumeration along with description of modern technologies and features which are essential for the marketing of individual producers. The second part deals in detail with selected technologies of household laundry care, and assesses their usefulness in the professional field.
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Strategic Analysis of an Enterprise
Lískovcová, Jaroslava ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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