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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Export strategy for company Chocoland Beri a.s.
 Hraníková, Michaela ; Halík, Jaroslav (advisor) ; Karas, Leoš (referee)
In my bachelor thesis, I am writing about export analysis and export and marketing proposals for the company called Chocoland Beri a.s. , which is located in Králův Dvůr. Chocoland Beri a.s. is one of the biggest producers of seasonal chocolate confectionery on the Czech market. The thesis is focusing on analysis of actual export situation of the company and on potential foreign market, which the company could prosper from. The thesis also includes international marketing mix of the company and recommended export and marketing strategy, which the company should adhere to in the future.
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