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National Repository of Grey Literature

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Potenciál segmentu mladých osob v cestovním ruchu Grenarová, Vanda GRENAROVÁ, Vanda. The Role of Young People in Tourism. Bachelor's thesis. Brno: Mendel University in Brno, 2015. The bachelor's thesis analyses tourism of young people in age 16--29 years. The first -- theoretical part are defined basic terms in tourism, typology of tourism and description of young people as a segment of tourism. The second -- practical part analyse and identify profile of young people in tourism and current Czech and foreign travel agencies' offers, which are concentrated on young people. In final part is guessed potential of segment young people in tourism and expressed recommendations for business entities in tourism. Detailed record

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