Home > Search Results: keywords:"postoje spotřebitele"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Consumers' attitudes to various forms of retail sale
 ZELENKA, Ondřej
The opening part of this work is focused on the literary research, especially, it defines forms of retail sales and their specifics, consumer behaviour, attitudes to consumer behaviour. also describes development of retailing in area of the Czech republic. The trends of retailing are enclosed in the literary research. The second part of this work includes results of the research of consumers' attitudes toward various forms of retail sales. The main goal of this thesis is to explore the development of shopping behaviour in the context of the development of retail sales. The recommendations for traders are designed at the end of this thesis.
Detailed record
Consumers' perception of the health aspects between categories of fresh and processed cheeses
 Volbrechtová, Michaela ; Chytková, Zuzana (advisor) ; Říha, David (referee)
This thesis is focused on consumers' perceptions. It concentrates specifically on the perception of fresh and processed cheeses in terms of health.. The thesis deals with choice of a healthy lifestyle and how it influences consumer behavior and choice of products, which consumers use to present selected lifestyle to their surroundings The paper summarizes the theoretical knowledge of consumer's behavior, what effects it has on his behavior and how the patterns in consumer's mind are created. Using qualitative research and its analysis, the thesis tries to expose consumers' attitude toward the health phenomenon, how are the processed and fresh cheeses perceived in terms of health and how the consumption of processed cheese identifies with the concept of a healthy lifestyle. As a method of qualitative research were used focus groups and in-depth interviews.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English