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Periodical press in Kutná Hora region during the period 1918-1948
Pražáková, Hana ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The master thesis Periodical Press in the Kutná Hora Region during the period 1918 - 1948 focuses on the changes of the structure of periodical press in the Kutná Hora region in the specified time range. First, the definition of the Kutná Hora region with its demographic and geographic characteristics is provided. As the structure of the periodical press in the Kutná Hora region during the era of the First Republic was based on the situation before the First World War, the landscape of the media of the Kutná Hora region before 1918 is described. Kutná Hora region had been already rich in periodical press of political parties as well as the press of non-political organizations in that time and the same situation applies also for the interwar period. After the Munich agreement until the beginning of the occupation of Czechoslovakia the structure of the political press was changing at first and finally all the periodicals of political parties ceased to exist. By the march 1943, also the press of the non-political organization disappeared. In 1945 the richness of the prewar periodical press situation was not renewed. Most of the political parties shifted their weekly newspapers away from the Kutná Hora region and the non-political organizations were not allowed to publish their magazine due to the lack of...
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Financial Analysis of Integraf, Ltd. for the Purposes of its Evaluation
Tichý, Marek ; Rudolfová, Lucie (advisor) ; Marek, Petr (referee)
This bachelor thesis "Financial Analysis of Integraf, Ltd. for the Purposes of its Evaluation" deals with the evaluation of the financial health of the aforementioned company for the purposes of its evaluation during 2006 -- 2010. The company Integraf Ltd. was founded in 1992 with the aim to establish itself on the graphic and advertising market. The thesis is divided into two parts, the methodical and the practical part. The method which is to be used for the actual calculations in the practical part is established in the first, methodical part. The calculations are then compared with the competing companies and the industry as a whole. The results of the evaluation of the company's financial analysis, as well as the evaluation of its overall financial health, are presented in the final part of the thesis.
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Strategy of Tiskárna Brouček
Vovsová, Tereza ; Černá, Jitka (advisor) ; Pichlová, Jana (referee)
Práce stanovuje možností strategického rozvoje konkrétního polygrafického podniku. Vytváří určitého průvodce po možnostech budoucího rozvoje tiskárny. Využívá metody stategického řízení a rozhodování, např. interní a externí analýzu, SWOT, VRIO, párové srovnávání.
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