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The prohibition of consumer's discrimination
 DANIEL, Adam
This bachelor thesis describes consumer protection, especially the prohibition of consumer's discrimination. It defines a role of consumer which results from the Czech law and from the European directives and regulations. It focuses on description of the forms of circumvention of enacted legislative, for example geo-blocking or other discriminations practices which are based on the country of origin, gender, age etc. Furthermore, the thesis focuses on the finding and interpretation of the case law of the Czech Supreme Administrative Court and Czech Constitutional Court and the consequences of the things mentioned above for the consumer and businessmen. The result of the thesis is the research of the consumer knowledge of mentioned issue, his rights and methods of available defence according to the law. The outcome of the thesis is also consumer's opinions about an ongoing pandemic COVID-19 and associated restrictions, which can be perceived as a form of discrimination of consumer.
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