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Sustainable tourism in the Třeboň Region from the perspective of local actors
MERČÁKOVÁ, Michaela
Tourism is a source of livelihood all over the world. Tt is no different in Třeboňsko either. However, the development of tourism cannot continue at the same pace as before. It is necessary to realize the limits of the territories on which tourism happpens and start not only thinking, but also behaving more sustainably although it may not be easy at the beginning. Tourism doesn´t affects only the economy of the area but also the local people and nature. Overall, it brings economic, social, environmental and also cultural impacts to the area in which it happens. The area of Třeboňsko is known for its preserved nature in the Třeboňsko PLA. It is mainly thanks to this nature that it is the destination of many tourists every year, who have a choice of many forms of sustainable tourism here. This work deals with the tourism sector, sustainability and sustainable development of tourism. Furthermore, sustainable forms of tourism offered by Třeboň Region are listed here . The thesis analyzes the opinion and approach of residents to the development of tourism in Třeboňsko, but also of other local actors, namely the city of Třeboň, the PLA Třeboňsko, the Třeboňsko Microregion and the Třeboňsko MAS. The main goal of the work is to evaluate the cooperation between these actors and the perception of the sustainability of tourism by the local residents of the Třeboň region. Based on the evaluation of the questionnaire survey, the processing of information from the strategic documents of local actors and the study of the literature, measures are proposed in the work that will support the development of tourism in the Třeboň region in a sustainable form.
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Strategic Planning in Tourism Policy of the Federal State of Tyrol
Venušová, Petra ; Šmidrkal, Václav (advisor) ; Kunštát, Miroslav (referee)
This master thesis deals with the function of the strategic planning for the tourism policy in the Austrian federal state of Tyrol. Tourism stands for a very important sector of the Tyrol's economy and there are many participants who influence its coursing on the vertical and horizontal level as well. The issue is very complex, multi-layer and cross-sectional. Strategic documents belong to the characteristic attributes of the Tyrol's tourism policy since the 1970's. Their existence is enshrined in the Tyrol's Law on the Tourism Policy. The newest strategic document is called Der Tiroler Weg 2021. The mainstay of this master thesis is based on the analysis of the attitude, that the Tyrol's political system holds on the forming of this special and non-legislative document. The strategic planning is intentionally shifted from the political system to other extern subjects, to them the following belong: the organisation Tirol Werbung GmbH, Economic Chamber of Tyrol and the Association of the Tyrol's Tourism Unions. The master thesis aims to find out, what motivations make the political system to act in this way and how can this outsourcing in the strategic planning for this multi-sectoral sector help to coordinate the different interests of many involved participants, towards the sustainable development...
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Tourism Policy in the European Union and Implications for the Czech Republic
Zdenková, Karolína ; Abrhám, Josef (advisor) ; Jenčková, Jiřina (referee)
The aim of this master's thesis is the analysis of the structural and investment funds of the European Union for the development of tourism in the Czech Republic. The aim is to clearly and concisely acquaint the reader with an analysis of the disbursement of funds in the programming periods 2004-2006 and 2007-2013 and its impacts success. The thesis is divided into four chapters. The first chapter is devoted to tourism policy, the second is devoted to issue of European Union funds. The third chapter analyses the position of tourism and tourism policy in the European Union and the impact of joining the European Union on the Czech Republic. The last chapter is devoted to analysis of the use of EU funds in tourism sector and evaluation of its success in the Czech Republic.
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Spain: instruments and Tourism Policy
Hříbalová, Martina ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
This thesis presents analysis of the organization of tourism policy in Spain. The thesis is structured into four chapters. First part of the thesis is devoted to description of tourism importance to the Spanish economy by using macroeconomic indicators, further presents Spain as an international tourist destination. Next part of the thesis explains various current trends and factors, which have influence on supply and demand of tourism and introduce new forms of tourism. Third chapter focuses on theoretical approaches to tourism policy in general. The thesis concludes with an analysis of tourism policy in Spain. This part involves characteristics of tourism organisation and governance, instruments and goals of tourism policy in Spain.
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Politika cestovního ruchu v České republice a Velké Británii
Loyková, Markéta ; Luštický, Martin (advisor) ; Švanda, Pavel (referee)
The Bachelor thesis is focused on the issue of tourism policy and its application it two EU countries. It defines main attributes of tourism policy and pays special attention to tourism governance at national and regional level. The main aim of the thesis is to describe and compare systems of tourism policy in the Czech Republic and the United Kingdom. At the national level these systems are analysed from the point of view of tourism policy's goals, tools, main strategic documents and organizations involved in application of tourism policy. At regional level the thesis concentrates on destination management organizations (DMOs) which represent key players for successful implementation of tourism policy. It uses three attributes of the Stakeholder Circle Method for description of the relationship between two selected regional DMOs and their most important stakeholders.
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