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National Repository of Grey Literature

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Marketing plan Křelina, Adam ; Chlebovský, Vít (referee) ; Marciánová, Pavla (advisor) This bachelor thesis focuses on the marketing plan for C&A. The thesis describes, through analysis and subsequent design, the elements that will be used to increase awareness, sales and membership of the C&A For You loyalty programme. The promotional proposal was created with a duration of one year. Detailed record

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