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Spotřebitelské chování na trhu s mlékem a jeho rostlinnými alternativami
Zemanová, Eliška
The thesis is focused on the characterization of segment of final consumers of cow's milk and plant-based milk alternatives in the Czech Republic. The aim of the thesis is to analyze the consumer behaviour of people interested in the consumption of the mentioned products. The literature review was followed by a description of the market for milk and plant-based milk alternatives. The research was carried out in the form of a questionnaire survey, in which 383 respondents was originally participated, but 6 respondents were subsequently removed from the research due to incorrect completion of the questionnaire. The established hypotheses were evaluated by the Pearson Chi-Square Test. The research found out that more respondents consume cow's milk than plant-based milk alternatives, that consumers are willing to pay more for higher quality products, and in the area of plant-based milk alternatives, according to a minority of respondents, there is a demand for a larger assortment. In conclusion, recommendations for business entities operating in the market were proposed.
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Milk and its alternatives
Pastorková, Eva ; Hubáček, Jaroslav (advisor) ; Suchánek, Pavel (referee)
The thesis focused on milk and its alternatives, i.e. plant-based drinks. The theoretical part summarized the nutritional value of milk and its consumption in the world and the Czech Republic. As a source of fats, proteins, minerals, and vitamins, milk is of nutritional value. Furthermore, the importance of milk in human nutrition for different age groups was discussed. Related dietary recommendations and reasons limiting milk consumption were introduced. This included health reasons such as lactose intolerance, cow milk protein allergy or the rarely occurring galactosemia, as well as ethical or environmental reasons. Last but not least, alternatives to milk, i.e. plant-based drinks, were presented. These drinks are based on extracts of legumes, cereals, nuts and/or seeds diluted with water and often supplemented with other additives. The practical part aimed to assess the dietary habits of the general public and nutritionally educated people regarding the consumption of milk and plant-based drinks, including their awareness of the importance of this food in human nutrition. Data were collected using a questionnaire survey. In addition, the nutritional values of selected plant-based drinks were also compared with cow's milk. Within the sample studied, milk was observed to be a frequent part of the...
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