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Pivní stezky v České republice
Červenková, Ivana
The aim of the bachelor thesis Beer trails in the Czech Republic is an investigation of the situation and level of quality of facilities, publicity and services of beer trails in the Czech Republic. As a part of this work, a definition of beer trails was set, which specifies beer trails specific parameters, and these parameters were used to analyse early identified beer trails in the Czech Republic. These beer trails have been analysed within a scope of each region of the Czech Republic. The theoretical part is based on definition of tourism, its divisions and trends. It is also focused on classification of the concept of beer trail and explains the role of the trails in the are of a region development and their contribution to the region. In addition, it describes the relationship between local products and tourism. The core part of the thesis focuses on the one hand on the analysis of beer trails in the regions in which beer trails were found and on the other hand, it contains a proposal for new trails and recommendations how to improve the quality of the existing trails. An output of this work is an overview of beer trails in the Czech Republic that meet the beer trail definition and their mutual comparison. In conclusion, the thesis assesses the beer trails current situation, factors of their establishment, potential of the Czech Republic for development of existing beer trails and potential for formation of new ones and relationship between prevalence of beer trails and a dynamic development of local breweries.
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Analysis of selected mini-breweries in South Bohemian region as destinations for family holiday
Košatková, Michaela ; Dianová, Markéta (advisor) ; Lindner, Milan (referee)
This bachelor thesis is focused on beer tourism in the South Bohemian region and analyzes the offer of six selected mini-breweries. The main objective is to verify the hypothesis that these businesses are suitable destinations for family holiday. The first part of the work deals with theoretical knowledge and defines important terms and concepts. The second part is a practical part, it contains an overview of all beer tourism products in the South Bohemian region, situational and comparative analysis of selected breweries, and especially the results and the evaluation of the quantitative research that was carried out for the purposes of this work. The conclusions drawn from the research will help to verify the hypothesis and to suggest changes or improvements.
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Beer Tourism in the Czech Republic
Holanová, Barbora ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
Bachelor thesis solves problems of development of beer tourism in the Czech Republic, that is possible called as a one of the trends in the tourism. The main aim of thesis is offer some recommendations, that will be useful for increase of interest about beer tourism, in wider concept in the Czech Republic and more specifically in the Visitor centre Staropramen. The theoretical part is compiled from study of professional literature and from the resources on the internet and this is important for getting the view about tourism. The practical part is founded on research of questionnaire survey, for which recommendations will be got for the next development of beer tourism in the Czech Republic and strategies for growth more Czech tourists in the Visitors centre Staropramen.
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