Home > Search Results: keywords:"personnel consulting"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of Marketing Mix Tools of a chosen Company
 Krchňáková, Leontina ; Svoboda, Petr (advisor) ; Musil, Martin (referee)
The subject of this bachelor's thesis is the analysis of the marketing mix of a company operating on the service market. This work consists of two parts, theoretical and practical. The theoretical part of the thesis gives the basis for the practical part. It introduces the different perspectives in defining the terms services and marketing, looks closely at the specifics of marketing on the service market and contemplates the extended marketing mix. The practical part is devoted to personnel consulting in B2B markets and gives the characteristics of the company PŘEDVÝBĚR.CZ, including its marketing strategy. This part is focused on the detailed analysis of PŘEDVYBER.CZ's marketing mix. The aim of this study is to analyze the current marketing mix of PŘEDVÝBĚR.CZ and give the company recommendations for the possible further work with tactical marketing tools.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English