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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of opportunities of efective development of Media Relations in a company of adidas CR
 Mikulová, Eva ; Zamazalová, Marcela (advisor) ; Šatková, Jana (referee)
The thesis is focused on valuing of two projects that should improve cooperation between a company of adidas and journalists. The first project is a showroom opened for journalists, the second one are new web pages. The main goal of this thesis is to make an analysis of the projects using methods of decision making management. Second, also very important goal is to find other possibilities how to improve cooperation with journalists and reach higher positive publicity.
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