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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of selected company
 Vertaľová, Barbora ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis deals with marketing strategy of selected company, namely French bakery PAUL. This thesis is divided into three parts. The first chapter deals with the theoretical knowledge of marketing, SWOT analysis as well as segmentation, targeting and positioning. The second chapter describes marketing mix and its components. The third chapter focuses on the French bakery PAUL, using theoretical knowledge from the first two chapters.
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Marketing strategy of PAUL bakeries on the czech market
 Křivová, Petra ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
This thesis is divided into four parts. The first chapter deals with the theoretical explanation of the concept of marketing and its concepts. The second chapter is dedicated to the marketing planning. It includes and explains the main tools of marketing planning. These are mainly setting goals and mission statement, SWOT analysis and segmentation, targeting and positioning. The third chapter focuses on the marketing mix and provides definitions of its parts. The fourth chapter focuses on the PAUL bakery and the application of theoretical part into practice.
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