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E-commerce Model and its Marketing Strategy
Pawlas, Michal ; Junga,, Filip (referee) ; Dvořák, Jiří (advisor)
The content of the work is the creation e-shop of company Dagen Ltd. on Skutrymoto.cz domain. The subject of sold are the scooters, ATVs, motorcycles and motorcycle accessories. E-shop is developed using open source system Prestashop. The work also deals with issues of current marketing model and its use.
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E-commerce Model and its Marketing Strategy
Pawlas, Michal ; Junga,, Filip (referee) ; Dvořák, Jiří (advisor)
The content of the work is the creation e-shop of company Dagen Ltd. on Skutrymoto.cz domain. The subject of sold are the scooters, ATVs, motorcycles and motorcycle accessories. E-shop is developed using open source system Prestashop. The work also deals with issues of current marketing model and its use.
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