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National Repository of Grey Literature

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Návrh strategie pro příspěvkovou organizaci Domov Sněženka Jeseník, p.o. Kožoušková, Kateřina The bachelor thesis deals with the marketing strategy proposal for House Sněženka, p. o., providing social services for mentally handicapped person. Thesis describes and analyses the present state and competition in given area. The main focus is given on establishment of training flat providing the oppor-tunity to learn all tasks associated with independent live for mentally handi-capped people. The next chapter deals with a currently used marketing tool and design some further means of communication improving the House promotion. Detailed record

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