|
|
Selected critical media theory
Říha, Filip ; Jirák, Jan (advisor) ; Hronová, Tereza (referee)
The content of this bachelor thesis is primarily a description of the five selected streams of media criticism. The main aim of this bachelor thesis is a comparison of the various critical theories, based on their basic description, in which the basic thoughts of this stream are always expressed, factografical data of individual thinkers and dominant institutes, which were criticized. This bachelor thesis also provides informative character and the basis for forming opinions about individual critical streams which were described. So a reader during the reading will be summarily informed not only about described critical streams, but at the same time this work provides a description of the most important basic terms which are bound to them. It also provides a view of the problems of the society, which reigned in the society in different contexts, especially in the period of the second half of the 20th and the 21st century. The work offers a review of a mass culture, popular culture, affects of advertising, problems of globalized media, narcissistic society or a sight of feministic critique of media. The work also provides an evaluation of various streams of possible development of critique of media to the future.
|
|
|
Media influence on deciding of the possibilities of spending free time
Michnová, Kristýna ; Köppl, Daniel (advisor) ; Šťastná, Lucie (referee)
The aim of thesis "The media impact on the decision of the possibilities of spending freetime" is to determine through what channels, public gathers informations about leisure opportunities. It can help the centers of freetime to get media exposure as an opportunity for their development to help freetime centers to perceive media as an opportunity for their further development. Theoretical part introduces readers with the theme how media acts with society, especially with family, children and parents. It also deals with freetime time centers, the reader will be familiar with their characteristics for a good orientation in the following practical part. It also deals with various tool of so- called "communication mix", which is then applied in the practical part of the draft, as an "Communication strategy of DDM in Prague 9". The experimental part is based on a statistical methods of market research, particularly a questionnaire survey. This market research dealt with the effects of media on people's freetime in three locations - Prague, Zlín and Mikulov. Those three places were chosen as representatives of different sized cities; the assumption is, that freetime behavior of their inhabitants may vary. Practical part presents the results of market research, which can serve as a basis for planning of...
|
|
|
Selected critical media theory
Říha, Filip ; Jirák, Jan (advisor) ; Hronová, Tereza (referee)
The content of this bachelor thesis is primarily a description of the five selected streams of media criticism. The main aim of this bachelor thesis is a comparison of the various critical theories, based on their basic description, in which the basic thoughts of this stream are always expressed, factografical data of individual thinkers and dominant institutes, which were criticized. This bachelor thesis also provides informative character and the basis for forming opinions about individual critical streams which were described. So a reader during the reading will be summarily informed not only about described critical streams, but at the same time this work provides a description of the most important basic terms which are bound to them. It also provides a view of the problems of the society, which reigned in the society in different contexts, especially in the period of the second half of the 20th and the 21st century. The work offers a review of a mass culture, popular culture, affects of advertising, problems of globalized media, narcissistic society or a sight of feministic critique of media. The work also provides an evaluation of various streams of possible development of critique of media to the future.
|
guest ::
