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Attraction
Kojetská, Monika ; Trnková, Barbora (referee) ; Kohoutková, Karolína (advisor)
In my thesis the focus is on the attraction with which I work in multiple planes. I focus on the essence of the material and its predictive value. I place emphasis on the significance of the use of specific material and use the category of its surface, superficies, fashion, luxury, kitsch, goodliness, atracction,object and desire. I work with visual, physical and sensual attraction.
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Draft of Optimization of Web Application for B2B
Kovařík, David ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The purpose of this thesis is to design optimization of a webpage application designated for the B2B sector, which should improve a user experience in a significant way. A user experience issue was solved by analytical activities oriented on the webpage of www.webstopar.cz. The results of the analysis were supplemented by a qualitative research. The result of the bachelor thesis is a design of optimization of particular aspects of a user experience. The design implementation should improve the webpage quality from the point of view of a user experience and also bring the benefit of 10% increase in users of the service offered on the webpage. Moreover, the final design of this work is generally applicable for a large variety of Czech and foreign webpages.
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The influence of gender on the perception of attractiveness in young people
Smíšková, Anna ; Mazáková Šetinová, Markéta (advisor) ; Andresová, Nela (referee)
This bachelor thesis deals with the topic of attractiveness, specifically the perception of attractiveness in young people and the analysis of the influence of gender on how young people perceive it. This work aims to identify what attractiveness means to young people and to verify whether gender affects their perception of attractiveness. The work is based on a quantitative questionnaire survey, which 352 respondents attended. The theoretical part is devoted to the interpretation of key concepts and theories that are important for my work - attractiveness, partner preferences, in which I also present the theory of evolution and the theory of parental investment, which formed the basis for creating my hypotheses, the concept of erotic capital and gender. Within individual subchapters, existing studies and research dealing with a similar topic are also presented. The practical part presents the analysis results - the results of statistical tests of 10 of my hypotheses, the distribution of respondents' answers shown in the graphs, and their brief interpretation. Subsequently, the discussion part discusses confirmed and unconfirmed hypotheses and discovered gender differences in relation to the theoretical basis.
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Draft of Optimization of Web Application for B2B
Kovařík, David ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor)
The purpose of this thesis is to design optimization of a webpage application designated for the B2B sector, which should improve a user experience in a significant way. A user experience issue was solved by analytical activities oriented on the webpage of www.webstopar.cz. The results of the analysis were supplemented by a qualitative research. The result of the bachelor thesis is a design of optimization of particular aspects of a user experience. The design implementation should improve the webpage quality from the point of view of a user experience and also bring the benefit of 10% increase in users of the service offered on the webpage. Moreover, the final design of this work is generally applicable for a large variety of Czech and foreign webpages.
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Attraction
Kojetská, Monika ; Trnková, Barbora (referee) ; Kohoutková, Karolína (advisor)
In my thesis the focus is on the attraction with which I work in multiple planes. I focus on the essence of the material and its predictive value. I place emphasis on the significance of the use of specific material and use the category of its surface, superficies, fashion, luxury, kitsch, goodliness, atracction,object and desire. I work with visual, physical and sensual attraction.
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