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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Unethical Means of Collecting Information about Consumers
 Fischerová, Kristýna ; Pešek, Ondřej (advisor) ; Trepešová, Jana (referee)
This thesis focuses on defining some unethical practices used in marketing. Direct marketing based on property and creation of databases including information about consumers, is one of the issues, which evoke speculations about ethical standards. These speculations are mainly about the creation of databases, their data sources and practices, among others telemarketing. Unsolicited commercial communications and spam as the phenomenons of modern society are also considered unethical. It is necessary to distinguish the above mentioned from authorised business communication and also define the terms of opt-in and opt-out mode. Transferring the personal data between companies is often used in practice, profiting from carelessness or ignorance of consumers. This thesis also describes a basic overview of the legal framework.
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Transfer of personal data abroad
 Jeřábková, Helena ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
The purpose of the work is to evaluate the stage of development of the rules for tranfer of personal data for the European union to the third countries. First it gives necessary information regarding the protection of personal data in general including the key terms, basic principles and also the legal framework. The second part explains the legal mechanism of tranfer of personal data from EU abroad with the use of the term "adequate protection." Possible methods of such tranfer which are in compliance with the requirement of provision of the adequate protection to the protection ensured in the European Union are given. The third part concentrates on the development of the negotiations between the United States and the European Union about the transfer of personal data of air passengers and resulting legal arrangement. The work also describes current trends and provides possible future development of this sphere.
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