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CSR and its utilization in Czech firms
 Koubková, Karolína ; Hadrabová, Alena (advisor) ; Remtová, Květa (referee)
The topic of this diploma thesis is Corporate Social Responsibility (CSR), with prominent attention paid to the environmental aspect. One of the main targets of this thesis is to analyze the attitude of companies to the CSR and to answer the key question -- why do firms deal with CSR and how can it influence their business. The theoretical part of the thesis describes the meaning of the CSR concept and it also contains an analysis of its individual benefits. The standards related to CSR are also discussed, with the inclusion of ISO 26000. The practical part shows examples of the attitude and approach of some selected companies towards socially responsible behaviour. Firstly, their activities in the environmental area are presented and an interpretation of how these companies perceive benefits of the CSR concept follows. Another target of this thesis is to evaluate if the CSR concept should be normalized. That is why it was important to include a part showing the opinion of some companies about the CSR norms. The final part includes all findings reached while writing this diploma thesis and an answer to the key question -- why companies make use of the CSR -- is provided.
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