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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The influence of economic factors on the marketing activity of selected company
 ČAPKOVÁ, Aneta
This thesis explores how macroeconomic factors such as the economic factors affect marketing activity within chosen company. PEST analysis is used to analyse general environment of the company, it deals with external influences on the enterprise. It contains factors such as political, social, technical and technological, but the most important are the economic. The indicators change from a long term view of value added tax, inflation and unemployment. The main aim is to find out how these factors have affected marketing in the company for ten years. The theoretical part describes essence of the individual factors that are applied in the practical part of this thesis. Based on the results of the analyses are proposed solutions to the problem areas that leads to strengthening the company's position in the market and its potential growth.
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Consumer Behaviour
 Babáková, Andrea ; Bartošová, Jitka (advisor) ; Bína, Vladislav (referee)
The thesis focuses on investigating and searching for differences between consumer behavior of Czech and Slovak households depending on chosen socioeconomic factors. For the purpose of this thesis source materials are taken mainly from researches realized by Czech and Slovak Statistical Office, specifically from survey sampling Household Budget Study 2009. Data are analyzed through the use of comprehensive characteristics of location, variability and box diagrams. Generalized linear models are used for modeling dependence of consumer behavior on chosen quantitative and qualitative factors. Household consumer behavior is expressed through economic index - propensity to consume - which is determined by the share of total monthly income and expenditures.
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