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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Development of Competitiveness of Company
 Šohajová, Kristýna ; Hudáková, Markéta (referee) ; Zich, Robert (advisor)
The main goal of the bachelor's thesis is to develop a proposal for brand expansion measures to a new market with an emphasis on strengthening the competitiveness of the brand in the market. The theoretical part includes theoretical background, which is based mainly on the methodology of the authors Ko Floor and Keller. The analytical part focuses on the evaluation of the current potential of the brand and the analysis of competitors in the planned market. Following the performed analyzes, measures in the area of communication leading to the expansion of the brand are proposed in the design part.
Detailed record
Development of Competitiveness of Company
 Šohajová, Kristýna ; Hudáková, Markéta (referee) ; Zich, Robert (advisor)
The main goal of the bachelor's thesis is to develop a proposal for brand expansion measures to a new market with an emphasis on strengthening the competitiveness of the brand in the market. The theoretical part includes theoretical background, which is based mainly on the methodology of the authors Ko Floor and Keller. The analytical part focuses on the evaluation of the current potential of the brand and the analysis of competitors in the planned market. Following the performed analyzes, measures in the area of communication leading to the expansion of the brand are proposed in the design part.
Detailed record

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