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	Novels for children with unusual protagonists from Andrea Steinhöfel Hofmanová, Anna ; Bučková, Tamara (advisor) ; Markvartová, Eva (referee) Detailed record
	Communication of the Oskar, Oskar-Vodafone and Vodafone ČR companies Gálik, Ivan ; Mikeš, Jiří (advisor) ; Pátik, Ladislav (referee) This thesys focuses on the communication of the Oskar company, Oskar-Vodafone and later Vodafone. In the first part is the description of the below the line part of commercial communications. In the second part the main focus is on the blow the line communication and its changes of the Oskar company to Vodafone. The focus is on the building up process of the brand and company identity. The last part is the summary of the customer experience with theese companies and reasons for the changes and behavior in that relationship. Detailed record
	Proposal of Media campaign for Student SMS Gratis Engel, Filip ; Mottlová, Libuše (advisor) ; Téglássy, Rudolf (referee) Práce mapuje dosavadní komunikaci Vodafone a srovnává s konkurenty. Teoreticky shrnuje výhody a nevýhody jednotlivých mediatypů. Představuje novou službu a navrhuje možnost její propagace. Detailed record

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