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Chování spotřebitele při nákupu bavlněného spodního prádla
Lasáková, Luisa
This diploma thesis deals with consumer behaviour in the area of buying cotton underwear. The aim of the work was to find out what awareness of this issue is mainly among Czech and Slovak consumers, while identifying problems associated with the purchase of cotton underwear, willingness to buy and knowledge in the area. Quantitative research in the form of a questionnaire survey (N = 212), and qualitative research (N = 38) consisting of eye-tracking research and an in-depth interview is used to fulfil the goal. The importance is mainly based on the preference of colours, the location of certification infographics, the composition of the material and the price. Based on the results, the recommendations for the sellers of the lower lingerie from organic cotton are given.
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Odpovědné zadávání veřejných zakázek: výzvy a praxe v České republice
Pijáčková, Veronika
This bachelor thesis deals with responsible public procurement. Responsible public procurement is a current trend in public procurement. This approach emphasises the application of criteria of quality aimed at socially and environmentally responsible criteria and innovation. Using this approach, a public tender can become a tool for applying sustainability principles and addressing problems at regional, local or municipal level. Applying the principles of responsible public procurement allows contracting authorities to use evaluation criteria other than the lowest tender price and to target solutions to problems identified by the contracting authorities themselves in their habitat or institution. As this is a recent trend within Czech public administration, the thesis aims to first conduct literary research focused on this issue. The practical part of the thesis is to identify the attitudes of public sector actors towards the concept and application of responsible public procurement at first. This was conducted by semi-structured interviews followed by analysis of insights gained from respondent´s knowledge, attitude, practice and potential barriers of application. Aim of the second part of the practical part is to create a case study of good practice involving sustainable public procurement criteria, i.e. carry out a public tender followed by evaluation of the gained experience.
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Fair trade cotton on the czech market
FUČÍKOVÁ, Michaela
The theoretical part deals with system fair trade, cultivate and produce of fair trade and organic cotton. Following there are describe standards for small fair trade cotton producers and fair trade textile standard. There are presented some czech producers of organic cotton and some fair trade cotton farmers. The practical part contains results of questionnaires, which show views of consumers on organic and fair trade cotton. Futhermore the are analyse offers of organic and fair trade cotton in selected retail chains.
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Analýza oděvního a textilního průmyslu a předpověď nových trendů a modelů pro více udržitelný, ekologický a etický výrobní proces.
Hoang Vinh, Hien ; Halík, Jaroslav (advisor) ; Campbell, Jan (referee)
The increase of trading has created many environmental, ecological, social and ethical problems. The main concern across all industries is to create more sustainable, eco-friendly and ethical manufacturing processes. Only by influence consumer's purchasing behavior there might be the demand for eco-green products. The fashion and textile industry as one of the main contributor to the world's economy is one of the main environmental polluter (e.g.: soil, lakes, river and air). Recently, many young fashion designers started to offer eco-green fashion to the market. This new phenomenon might change the course of the world fashion industry. The goal of this research is to find out the real demand for eco-green products and its impacts on the traditional methods of fashion manufacturing. Three geographical areas where chosen to represent consumption side (US and EU (UK)) and manufacturing side (China). The specific fashion garment was chosen to demonstrate detailed analysis of the manufacturing processes and its new eco-green formula -- the denim jeans. The primary and secondary research approaches were chosen to cover the whole industrial view on this phenomenon. The outcome of the research showed that the major impact was on the general consumer's purchasing behavior and their life style. It is a new trend and concept that is reshaping the traditional fashion business models. Denim jeans industry leaders such as Levi's Strauss are in process of implementing eco-green, ethical and fair-trade factors into their long-term strategy.
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