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Digital Asset Optimization
Baxa, Tomáš ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
The aim of this Bachelor thesis is:? to present a theoretical definition of the Digital Asset Optimization and to describe the current state and processes of optimization in individual domains, which deals with Digital Asset Optimization. Bachelor thesis then examines the optimization procedures for search engines especially in the domains of video content, images, maps and other types of documents on the Internet, which could be useful for companies in their marketing activities on the Internet.

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