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E-commerce development study and future expectations in Albania
Buçpapaj, Etla ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The aim of this master thesis is to analyze the local Albanian market of e-commerce and to determine the customer behavior of Albanians toward local e-commerce providers. Several studies have been conducted for developed countries. However, there is a research gap in the same studies regarding the developing countries. That is the reason why this thesis considers one of the smallest and on continues developing countries of Europe: Albania. In a fast growing globalized world where the internet is a leading engine, e-commerce is a must for businesses that want to compete and retain customers. Local businesses struggle every day to survive and to have profit in an economy which is globally oriented, and the movement of goods is easier than ever. A questionnaire was designed online using Google form and was distributed online via a social network as the target respondents are online customers. There were 300 relevant answers received from 19-25 March 2017. There is also included a case study in this thesis, analyzing one of the biggest local e-commerce providers in Albania which offers B2C and B2B sales. The results of the questionnaire and the case study show that the customer behavior is influenced by various factors: lack of trust, national culture, online shopping experience, exposure to the internet, infrastructure, family, marketing, etc.
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Application of logistics processes in online shop
MELENOVÁ, Štěpánka
The aim of this bachelor paper was to evaluate an activity of the company TV Products CZ, Ltd. during a calendar year, assess the advantages and disadvantages of online shopping from the customer's view and compare it with traditional shopping at stores. In the theoretical part, the terms of e-shop and store were explained. This part was also occupied with the e-shopping history and development. Then this part was focused on the payment methods and the level of the customer services. In the practical part, the selected company was introduced at first and then all activities from orders to goods delivery to customers were monitored. It was realized by personal visit to this company. Through this visit the shortcomings were detected and the measures which lead to improvement and customers' satisfaction were created. The company should pay attention to these shortcomings and focus on their removal
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Online purchases
Vágnerová, Jitka ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis concerns with online purchases. It is more focused on the analysis of the target audience in the fitness studio, a production of a web and an online systém, their price calculation, involvement of the specific SEO optimalization for the fitness field and evaluation of the attendance measured by Google Analytics. It connects tools that are nearly free of charge and so e-mailing, social media Facebook and video canal YouTube. The company should make a decision about an investment in a new online presentation according to the discovered data.
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