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SEO of E-commerce
Rodina, Michael ; Očenášek, Vladimír (advisor) ; Šimek, Pavel (referee)
This bachelor thesis deals with search engine optimization. It focuses on two search engines that are common for czech users, Google and Czech search engine Seznam.cz. The theoretical part focuses on distribution optimization factors in on-page and off-page factors and describes the importance of each factor in detail. In the practical part is an analysis of the e-commerce Jednadvacitka.cz, which sells sports equipment.
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SEO Analysis and Specific Website Improvement
Horniačková, Monika ; Zumr, Jiří (advisor) ; Vodňanský, Daniel (referee)
This bachelor thesis deals with issue of optimizing websites for search engines and by that ensuring better position in search engine result pages. The aim of the thesis is to clarify basic knowledge from this area followed by its application in practical analysis of particular website. The theoretical part of this thesis explains the basic terms from SEO and operation of fulltext search engine, mainly the operation of search engine from Google Corporation. In practical part of the thesis there are two options of SEO analysis applied. First option is the analysis by online SEO analyser, which points out the irrelevancy of results of similar online toolbars. The second option is own analysis and monitoring specific factors listed in the theoretical part. The result of the analysis is the evaluation of the current status of the websites from the perspective of SEO and recommendation of specific website changes to reach the optimization of websites for search engines. The bachelor thesis provides knowledge of search engine in a simple form optimization and it can be used as a guide for webmasters of small websites who are interested in optimizing their websites.
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SEO On-page factors comparison for mobile web
Andr, Ondřej ; Bruckner, Tomáš (advisor) ; Henych, Martin (referee)
The thesis deals with a topic of SEO onpage signals, which are important for search engines because of sorting pages in a search engine result page. It focuses on importance of these signals for mobile SERP. Main goals of this study are to describe current recommendations for SEO on-page factors for mobile web and experimentally test real importance of these signals. Based on the results I composed an optimal set of factors with the most benefit for SEO. Theoretical part of the study summarizes basic facts about mobile searching, describes specific mobile users behaviour and describes current recommendations for mobile web onpage optimizing from Google and Seznam.cz. In practical part there is a comparative study of chosen on-page signals. For its needs I had to create few one page static websites. Each one has been optimized for on factor. All websites focused on the same very specific topic to ensure the same initial conditions. By keywords rank tracking in a SERP I was able to determine which signal is more important than others for search engines. The study results contribute to actual evaluation of each on-page signals importance for mobile website. The study could be beneficial for smaller companys websites, which need to get more visible on the net. They are able to optimize their costs by choosing the right set of on-page factors.
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Marketing in virtual environment
Karásek, Pavel ; Smutný, Zdeněk (advisor) ; Řezníček, Václav (referee)
The bachelor thesis focuses on online marketing and its connection with 4Ps of traditional marketing and SEO optimization. Thesis consists of two parts. Theoretical part defines and explains basic facts about online marketing. The 4Ps of marketing are analyzed and compared in virtual and physical environment. There are pros and cons mentioned for each environment. Practical part is dealing with the optimization of the internet website owned by hotel S.E.N. The optimization reflects the marketing needs of the hotels marketing concept. The optimization uses techniques of the online marketing which were explained in the theoretical part. The obtained results are summarized and evaluated at the end of the thesis.
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The creation of web sites focused on the most important SEO factors
Beňadik, Petr ; Sklenák, Vilém (advisor) ; Vojíř, Stanislav (referee)
This work deals with the selection and optimization of the most important SEO factors which should be emphasized during the process of creating new web pages. The aim of this thesis is to present which activities are hidden under the term SEO and that this is a comprehensive website optimization for search engines. This is not just about technical quality of processing sites, but mainly also optimization of the content. The thesis is divided into two parts - theoretical and practical. In the two introductory theoretical chapters, there are outlined the basic concepts, the principle of search engines and furthermore there are described the most important on-page and off-page factors in detail, including several practical examples. In the practical part there is presented the real project from the project assignment, its analysis, design, through implementation of the proposed solutions to the subsequent analysis of the finished website in which are presented tips to further improvement and optimization of the site. Within the processing of the project is the accent put on SEO factors that have been sketched in the theoretical part.
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The comparison of success of on-page and off-page factors with SEO
Traksl, František ; Sklenák, Vilém (advisor) ; Hazucha, Andrej (referee)
The aim of this study is the comparison of on-page and off-page factors and evaluation which one of these two factors is more important at the beginning of search engine op-timization. To find out, which one is more important, two, one to another independent internet sites were created. The first one was optimized by using on-page factors, the another one by using off-page factors. At the end of the work was identified, which one of these sites was better rated/placed in search engines. The purpose of the study is therefore to discover, what we shall concentrate on during creation and optimization of internet sites. It should examine another part of the fast developing area of web creation that can be useful for better internet sites evaluation in search engine.
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