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Marketing in virtual environment
Karásek, Pavel ; Smutný, Zdeněk (advisor) ; Řezníček, Václav (referee)
The bachelor thesis focuses on online marketing and its connection with 4Ps of traditional marketing and SEO optimization. Thesis consists of two parts. Theoretical part defines and explains basic facts about online marketing. The 4Ps of marketing are analyzed and compared in virtual and physical environment. There are pros and cons mentioned for each environment. Practical part is dealing with the optimization of the internet website owned by hotel S.E.N. The optimization reflects the marketing needs of the hotels marketing concept. The optimization uses techniques of the online marketing which were explained in the theoretical part. The obtained results are summarized and evaluated at the end of the thesis.
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Analysis of linkbuilding techniques in terms of their efficiency
Slavík, Petr ; Mittner, Jan (advisor) ; Gála, Libor (referee)
The purpose of this thesis is to explain linkbuilding techniques and their efficiency. In the first part of the thesis, important terminology about SEO, search engines and backlinks is introduced to the reader. After that, various linkbuilding techniques are described and divided into two categories -- the techniques using social services as a tool for creating and sharing backlinks and the other, traditional ones. The efficiency of these techniques in the terms of their ability to attract new visitors and affect search engine result page position is verified in the next coming practical part. In the final part of the thesis the advantages and disadvantages of individual techniques are presented to the reader. The added value of this thesis is in providing verified information about efficiency of individual linkbuilding techniques. It will help SEO specialists and webmasters to perform their tasks with higher precision and lower costs.
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The creation of web sites focused on the most important SEO factors
Beňadik, Petr ; Sklenák, Vilém (advisor) ; Vojíř, Stanislav (referee)
This work deals with the selection and optimization of the most important SEO factors which should be emphasized during the process of creating new web pages. The aim of this thesis is to present which activities are hidden under the term SEO and that this is a comprehensive website optimization for search engines. This is not just about technical quality of processing sites, but mainly also optimization of the content. The thesis is divided into two parts - theoretical and practical. In the two introductory theoretical chapters, there are outlined the basic concepts, the principle of search engines and furthermore there are described the most important on-page and off-page factors in detail, including several practical examples. In the practical part there is presented the real project from the project assignment, its analysis, design, through implementation of the proposed solutions to the subsequent analysis of the finished website in which are presented tips to further improvement and optimization of the site. Within the processing of the project is the accent put on SEO factors that have been sketched in the theoretical part.
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The comparison of success of on-page and off-page factors with SEO
Traksl, František ; Sklenák, Vilém (advisor) ; Hazucha, Andrej (referee)
The aim of this study is the comparison of on-page and off-page factors and evaluation which one of these two factors is more important at the beginning of search engine op-timization. To find out, which one is more important, two, one to another independent internet sites were created. The first one was optimized by using on-page factors, the another one by using off-page factors. At the end of the work was identified, which one of these sites was better rated/placed in search engines. The purpose of the study is therefore to discover, what we shall concentrate on during creation and optimization of internet sites. It should examine another part of the fast developing area of web creation that can be useful for better internet sites evaluation in search engine.
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Analysis of web regarding off-page factors
Potužáková, Karolína ; Burkoň, Lukáš (advisor) ; Vidim, Jaroslav (referee)
The purpose of the thesis is to explain off-page optimization. In the introduction, the reader learns important terminology. Ways of improving off-page factors are divided into two main categories. Active linkbuilding, i.e. active acquisition of backlinks, and passive linkbuilding, when people link to the web themselves e.g. on the basis of good contents. The next part mentions a tool suitable for administration of SEO activities. The theoretical part is used in the subsequent web analysis, where off-page factors of the web are evaluated and their quality is compared with competitors. The final part of the thesis contains recommendations for a particular web regarding off-page factors. The reader who has read this thesis should be able to distinguish good off-page optimization and to understand how the web visit rates can be improved by means of backlinks.
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