National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
The organic and organized
Šarkadyová, Lucie ; Petříček, Miroslav (advisor) ; Kouba, Petr (referee)
Anotation: The diploma thesis Organic and Organized is divided into two parts. The first part is concerned with the relationship between the singular and the general, possibilities of the knowing the singular and its delineation considering the general - with a special attention being paid to medical discourse. A question will be raised whether we can get to know and describe the organic, which is also necessarily singular, which we can't be approached using general rules and laws. Speaking in even more general terms, we should consider the following: if we accept the singularity of the living organism, we should ask what it means for the science which tries to get to know it. The second task of this thesis is to answer (or at least to attempt to answer) the question, what is it that makes the organism singular and henceforth what is the important factor in the process of getting to know this singular. The thesis relies on a detailed reading of those French philosophers (George Canguilhem, Julien Offray de La Mettrie, Claude Bernard) who dedicate their philosophical work to an analysis of the medical science and at the same time are doctors.
Experiments with Web Advertising
Ondryáš, Radek ; Linhart, Zdeněk (advisor) ; Libor, Libor (referee)
Summary This thesis deals with measuring of the advertising impact on attitude changes of web visitors. Values were measured on the target web sites' of the company Fermat Group a.s. via Google Analytics. Parameter differences gained by testing of web sites visitors behaviour before and after the advertising position were compared. The tested advertising "Big machines for heavy manufacturing" led to fullfilling the set goal of the increase in a number of the target web sites' total display. Measurement results were statistically tested. Moreover, a questionnaire survey concerning perception of an online advertising was carried out.

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