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National Repository of Grey Literature

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	Company Performance Measurement Holý, Radek ; Vaněček, Milan (referee) ; Bartoš, Vojtěch (advisor) This master´s thesis deals his issue of company performance measurement. In the first part there is given theoretical framework of this topic. The practical part contains analysis of the current situation of the company with two competitors. Based on the analysis there are proposing measures, which will contribute to improving business performance. Detailed record
	Company Performance Measurement Holý, Radek ; Vaněček, Milan (referee) ; Bartoš, Vojtěch (advisor) This master´s thesis deals his issue of company performance measurement. In the first part there is given theoretical framework of this topic. The practical part contains analysis of the current situation of the company with two competitors. Based on the analysis there are proposing measures, which will contribute to improving business performance. Detailed record
	A/B Testing and its use for Conversion Rate Optimization Makoš, Michal ; Stříteský, Václav (advisor) ; Pešek, Ondřej (referee) The main topic of this bachelor thesis is a conversion rate optimization and A/B testing. The theoretical part covers both topics and proposes possible steps to follow when using them. The thesis also describes the tools which are needed for successful conversion rate optimization. The aim of the practical part is to identify the impact of individual elements on conversion rate and find those with positive impact. At the same time, the thesis aspires to formulate recommendations for increasing conversion rate and business performance. The research was conducted by undertaking A/B tests and its analysis. Detailed record

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