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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Prodejnost sortimentu suchého zboží v shopu čerpací stanice pohoných hmot
 Bašta, Petr
The diploma thesis solves an important problem with the supply of fuel in the vicinity of the competitive environment. It was found that the biggest competitors of the subject are two fuel stations in the vicinity, although smaller in the scale of trading range sale, they must be regarded as competitors. Any failure causes the transfer of customers just to them. Analysis of the survey results showed that the proportion of the sales of dry goods to total sales in the years 2010 to 2014 was 13.22 percent on average. In the assortment of dry goods there was a significant increase in sales for vehicles and a reduction in other goods. Other products consists of the following specific items: toiletries, photoes, motorway tax stickers, batteries, telephone cards and coupons and others. The sale of fuel is significantly influenced by the price (for the period 2010-2014 change of 5.06 CZK per liter) and quantity (for the same period change of 28.41 percent). Due to the current low price of fuel and the assumption of relatively same level of sale prices it will be necessary to focus on improving the quality of services provided by employees of fuel station and expanding the trade range of additional sales for motorists.
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Fair trade coffee on the Czech market
 PILNÁ, Kristýna
This bachelor thesis deals with the fair trade coffee on the Czech market. The theoretical review presents basic information about coffee, about the system of fair trade and finally about the fair trade coffee. The practical part is focused on the identification of the available trading range and the consumer´s attitudes to the system of fair trade. At first, the research is conducted by a questionnaire research for consumers, at second by the research in selected retail units and at third through a pen and paper interview with a coffee-roasting plant employee. Based on the questionnaire survey, it is possible to define consumer´s knowledge of fair trade products (mainly coffee) and their buying behavior. The research in stores is used to define the offer of fair trade coffee on the Czech market. The pen and paper interview investigates the reasons of the coffee-roasting plant for their involvement in the system of fair trade and the question of profitability.
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