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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketingová podpora prodeje v B2B vztazích
 Plhal, Jiří
Plhal, J. Marketing sales support in B2B market. Diploma thesis. Brno: Mendel University, 2017 This diploma thesis investigate marketing sales supports, used by businessman in materiál handling market. In theoretical part are identified differences in B2B market against B2C mar-ket. I studied different pricing tools in this enviroment. Some attention is given to price making and payment management. In the practical part are evaluated selling prices of goods. Next indicators are trading margin, operating cost and businessman profit. The next step is evaluating of marketing sales supports, especially discounts and assessment of these dis-counts in link with net sales. The next step in thesis is rating payment ma-nagement with subscribers and suppliers.
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Úspěšnost prodeje masných výrobků v obchodním řetězci ENAPO
 Zavadilová, Tereza
The diploma thesis deals with the sale of smoked products in the retail chain ENAPO OBCHODNÍ, a.s. The sales of these products were analyzed at the ENAPO store in the town of Švábenice. The sales were in August, September and October 2017. The popularity of the suppliers of smoked products was evaluated according to the number of their sold products and according to a comparison of the sales of the same products from different suppliers. The impact of the sale of smoked products in two consecutive special offers on the overall sales of products was found. The sale of discounted smoked products was investigated in the monitored period. The diploma thesis also deals with the mark-up applied by the retail in smoked products. A trend of sales of selected smoked products is outlined. The solved issue is complemented by respondent’s opinions on the sale of smoked products in the store, on their quality, price and customer awareness of the sale of smoked products. On the basis of the findings, recommendations have been proposed to improve the sale of smoked products in the shop.
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