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Proposal of Company Development Strategy
Václavík, Tomáš ; Luňák, Libor (referee) ; Koráb, Vojtěch (advisor)
The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.
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Proposal of Company Development Strategy
Václavík, Tomáš ; Luňák, Libor (referee) ; Koráb, Vojtěch (advisor)
The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.
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Measurement of the Company´s Business Performance
Hnidáková, Kristýna ; Janoštík, Milan (referee) ; Bartoš, Vojtěch (advisor)
This master´s thesis deals with measurement of business performance of the company. The theoretical part of the thesis is focused mostly on the importance of the customer value and on the comparison of individual approaches to its management. In the analytical part these approaches are applied to the company in order to identify qualities and failures of its business performance. The results are then the base for suggestions to improve the current situation.
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