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Chosen problems of consumer protection
POSPÍŠILOVÁ, Lenka
Theme of my bachelor´r work was Chosen problems of consumers protection. I chose consumer protection in electronic business. I wrote about important definitions of consumer protection in theoretical part of my work, for example consumer protections, consumer, discretions and duties of seller and of consumer, reclamation, marketing research, laws of consumer protection in Czech Republic and in European Union, electronic business, electronic commerce, state institutions of consumer protection, state supervisory authorities, civil consumer´s institutions, electronic contracts etc. I made marketing research in practical part of my work. Checklist had sum of 21 questions. I served out questions in three parts: categorizing questions, universal questions about consumer protection and questions about electronic business. Next, I valorized outcomes of marketing research and I presented them with the aid tables and graphs. From data analysis it emerged: interviewees had very good knowledge about consumer protections. Consumers knew where informations and which instruments cater to consumer protections find. Few of them used services of consumer´s institutions. I think good step would be: bigger medial publicity and supply of information.
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