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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
New product launch
 Šimon, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis focuses on the cooperation between retail chains and their suppliers in the field of category management -- an approach to managing assortment as strategic business units, categories. The first part of the thesis defines category management and localizes it into the Czech environment. The second part contains a case study of new product launch using category management cooperation from the supplier's point of view.
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