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ANALYSIS OF NON-PROFIT ORGANIZATIONS IN THE FIELD OF INTERNATIONAL DEVELOPMENT ASSISTANCE IN CZECH REPUBLIC 1989-2013
Vránová, Gabriela ; Doležalová, Antonie (advisor) ; Vebrová, Ludmila (referee)
The thesis analyzes the role of NGOs in the field of international development assistance, mainly analyzes the structure of funding and links with the expenditures of the state budget. Total expenditures on official development assistance are set into the structure of the state budget, revenues are quantified in selected non-profit organizations and their structure is outlined. The thesis also covers legislative changes introduced by the new Civil Code. There are used analytical, comparative and descriptive methods by which the author comes to the conclusion that the form of projects implemented by non-profit organizations can be influenced by the Concept of development assistance and subsidies which can be obtained from the state.
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Non-profit organizations and their activities in the struggle against corruption
Kriegischová, Lenka ; Doležalová, Antonie (advisor) ; Vebrová, Ludmila (referee)
The diploma thesis is focused on the problems of corruption in the Czech Republic, from the viewpoint of non-state non-profit organizations. The thesis provides a general overview of engaging organizations in the struggle against corruption, basic information on their position in the civil society, role in anticorruption activities and mainly their individual dissimilarities. The key part of this thesis analyses concrete corruption causes, monitors their impact on the society and at the same time it evaluates involvement and contribution of the organization to the result of the given cause. The final evaluation monitors efficiency of this activity from the viewpoint of reparation of the original status or in case of corruption revelation, it monitors determination and penalization of responsible people. It looks for reasons of unsuccessful interventions of non-profit organizations, compares individual procedures and specifics and interconnections of other activities of anticorruption organizations. It tries to suggest a possible way of efficiency measurement by the comparison of revenues and expenses on the given cause and evaluates the position of non-profit organizations in the struggle against corruption as compared to its own transparency.
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Search Engine Marketing of Nonprofit Organizations
Slavík, Michal ; Kliegr, Tomáš (advisor) ; Nemrava, Jan (referee)
The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
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