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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Strategy on the Services Market and its Application on a Selected Organisation, Library, Information Centre
 Baslová, Taťána ; Johnova, Radka (advisor) ; Buřilová, Marcela (referee)
The aim of this bachelor thesis is to apply available findings about marketing on the library sphere, to show some possibilities of cooperation between a library and its surrounding and to create a marketing strategy for particular library emphasizing the importance of cooperation with other organizations. Theoretical part of the thesis describes marketing in library sphere, including marketing mix and current trends in marketing communication. There are also presented some examples of cooperation between a library and various organizations. In practical part of the thesis there is presented Municipal Library in Sušice, its users and its cooperation with other organizations. There is also performed SWOT analysis. Its results were then used for designing new marketing strategy. The thesis includes also a survey that was performed among the library users.
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Role běžecky-orientovaného charitativního fundraisingu a jeho aplikace na neziskovou organizaci Světlo pro Svět
 Knespl, Vojtěch ; Lhotáková, Markéta (advisor) ; Jirošová, Pavla (referee)
This master thesis analyses the role of running charity fundraising and its impact on non-profit organizations. It discovers the impact of various non-profit marketing and fundraising methods to address the donors, both current and prospective. First part of the thesis is focusing on explanation of key terms and concepts of non-profit organizations. It also describes what the position of marketing in the nonprofit sector is and how the fundraising is done. Author then identified the main fundraising methods in which non-profit organizations use running to make an impact. All identified types are supported by the real life examples. An intensive mapping of running oriented charity events in the Czech Republic and its deep analysis has helped author to identify what are the key success factors to be used when designing a new fundraising or marketing plan linked to running initiatives for Světlo pro svět NPO.
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