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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of music sales over the Internet
 Štencel, David ; Sedláček, Jiří (advisor) ; Struska, Zdeněk (referee)
The aim of this thesis is to create a comprehensive view of current developments in the music market, to explore the position of digital distribution in comparison to the distribution in the high street shops and to analyze current trends in the distribution of digital music. At the same time, this thesis could be interesting for readers because, today there is no current publication in Czech, in which the subject would be so comprehensively addressed. The goal of the first chapter is to briefly map the distribution of intangible goods and services over the Internet. The second chapter aims to analyze the distribution of digital music, to compare its success with distribution in the high street shops and examine current trends and possible future developments. The aim of the final chapter is to examine the services of the most important digital music distributors in the world as well the Czech market and also point out weaknesses and opportunities for improving customer service.
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Sale of intagible goods through the Internet
 Lichtenberg, Tomáš ; Sedláček, Jiří (advisor) ; Jop, Miroslav (referee)
Prodej nehmotného zboží se zaměřením na hudbu, dále filmy, software, fotografie, elektronické knihy a informace. Analýza trhu, situace v ČR a SR. Vliv na marketing, zejména cenovou politiku a distribuci.
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