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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of Communication Mix of the Company
 Kopecká, Jana ; Kopřiva, Lukáš (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on communication mix of a non-banking company FlexiFin s.r.o. Primary goal of this thesesis is to identify the existing communication mix, which will be based on the analysis of current state. Work is divided into three parts where the first part is focused on theoretical background, for better understanding the topic. The following part is an analysis of the company, on which the last part will be based, which form proposals for improving the communication mix of FlexiFin.
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