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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Návrh vhodných doporučení pro společnost Služby města Náměšť nad Oslavou s. r. o.
 Kořínková, Blanka
Kořínková, B. Design of appropriate recommendations for a company Služby města Náměšť nad Oslavou, s. r. o. Bachelor thesis. Brno: Mendel University, 2019. The aim of the bachelor thesis is to propose suitable recommendations for the company Služby města Náměšť nad Oslavou, s. r. o. The analysis of the internal and external environment was based on which the strengths and weaknesses of the company, opportunities and threats are identified. The "7S" model, the PESTE analysis, the SWOT analysis, and a matrix of priorities were used in the processing. It has been found that the use of marketing on social networks is the least expensive recommendation. It is important to create motivated employees. Recommendations should help the company to strengthen its market competitiveness.
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Návrh vhodných odporúčaní k zvýšeniu konkurencieschopnosti sociálnej firmy
 Vraník, Miloš
Vraník, M. Proposal of suitable recommendations to increase the competitiveness of a social enterprise. Bachelor thesis. Brno: Mendel University in Brno, 2019 This bachelor thesis deals with the proposal of appropriate strategies for a social business in a field of telemarketing. The thesis is divided into two parts. The first part is a literary research. The second part deals with the analysis of the company's external and internal environment. As part of this section, the PESTE and Porter’s diamond analysis are used for the external environment. Porter's value chain and questionnaire survey for company's employees are used to analyze internal environment. Based on these analyzes, opportunities and threats are defined within the company's external environment as well as strengths and weaknesses of the internal environment. All of these factors are then mutually confronted in a SWOT matrix based on which the specific recommendations are made. These recommendations are broken down into four strategic categories based on SWOT analysis.
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Krizový management vybraného podnikatelského subjektu
 Haškovcová, Zuzana
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