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National Repository of Grey Literature

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Lobbing a jeho uplatnění v rámci komerčních komunikací Hachlinec, Miroslav ; Postler, Milan (advisor) Diplomová práca Lobing a jeho uplatnenie v rámci komerčných komunikácií si kladie za cieľ analyzovať postavenie a vnímanie lobingu vo svete širokou aj odbornou verejnosťou. Práca je rozdelená na osem častí. Skladá sa z teoretickej časti doplnenej o analytické prvky a praktickej časti nasledovanej prípadovými štúdiami k danej problematike. Prvé kapitoly upresňujú odborové začlenenie lobingu do marketingových komunikácií a public relations. Ďalšia časť práce je venovaná špecifikám lobingu v Spojených štátoch a v Európskej únii. Nasledujú state venované pripravovanému zákonu o lobingu na Slovensku a prieskumu verejnej mienky v Českej republike. Posledné časti popisujú, ako sa lobing využíva v praxi. Praktickú časť dopĺňajú prípadové štúdie. Detailed record

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