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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Mathematical Methods in Economics
 Vargicová, Katarína ; Doubravský, Karel (referee) ; Novotná, Veronika (advisor)
The thesis is aimed at the marketing communication, more concretely on sales promotion in selected company. The core of the work is analysis of selected sales promotion tools using mathematical and statistical methods. Sales promotion is analysed in company Notino, e-commerce distributor of cosmetic and perfumes. Sales promotion tools are analysed using nonparametric statistical tests. In the end the results are summarised and then recommendations for company Notino are made.
Detailed record
Mathematical Methods in Economics
 Vargicová, Katarína ; Doubravský, Karel (referee) ; Novotná, Veronika (advisor)
The thesis is aimed at the marketing communication, more concretely on sales promotion in selected company. The core of the work is analysis of selected sales promotion tools using mathematical and statistical methods. Sales promotion is analysed in company Notino, e-commerce distributor of cosmetic and perfumes. Sales promotion tools are analysed using nonparametric statistical tests. In the end the results are summarised and then recommendations for company Notino are made.
Detailed record

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