National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Mix of a Specific Company
Vidlička, Václav ; Hegrová, Veronika (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on the design of a new product and its subsequent introduction into the relevant service market. The creation and design are based on qualitative research. The thesis contains both research and analytical part and part of the detailed design of the product and its introduction to the relevant market. The thesis also makes significant use of methods based on the analysis of the company's marketing mix. Finally, the thesis presents an economic evaluation of the product itself.
Marketing Mix of a Specific Company
Vidlička, Václav ; Hegrová, Veronika (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on the design of a new product and its subsequent introduction into the relevant service market. The creation and design are based on qualitative research. The thesis contains both research and analytical part and part of the detailed design of the product and its introduction to the relevant market. The thesis also makes significant use of methods based on the analysis of the company's marketing mix. Finally, the thesis presents an economic evaluation of the product itself.
Trends in financing of housing
Otčenášková, Petra ; Zámečník, Petr (advisor) ; Smrčka, Luboš (referee)
Bachelor's thesis entitled "Trends in financing of housing" deals with the possibilities of how to finance housing. Its aim is to analyze the financial instruments of the mortgage market and system of housing savings in the Czech Republic. The work is mainly focused on the development of mortgage and housing savings in recent years. The first part describes the major characteristics of the mortgage loan. It is also mentioned something about the historical development and legislation. The second part focuses on the principles of housing savings products and their convenience. The next three chapters are devoted to less used forms of housing finance. The following section discusses the current status, changes in legislation and trends in the provision of housing loans. The final section describes the state changes planned for the future.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.