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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The influence of artificial intelligence on the perception of quality and trustworthiness of content in digital communication
 Richter, Martin ; Slavíček, Daniel (advisor) ; Koblovský, Petr (referee)
This master's thesis focuses on the impact of artificial intelligence (AI) on digital communication, content perception, and potential negative consequences associated with generated content. The thesis also presents opportunities that generative artificial intelligence brings in the context of multimedia content creation. At the same time, it addresses factors and biases that influence the perception of such generated content. The thesis also analyzes the awareness and abilities of primary and secondary school students in the field of generative AI. The results show that students have an awareness of the capabilities of generative AI but struggle to recognize generated content, which points to potential risks associated with manipulation and disinformation.
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