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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of marketing communication companies in the South Bohemian segment of prefabricated wooden houses
 Zimčíková, Michaela ; Novák, Michal (advisor) ; Oberhel, Martin (referee)
The object of this thesis is to analyze the marketing communication within the field of prefabricated wooden houses. Through personal interviews with selected companies from Southern Bohemia, insight will be provided on how the aforementioned companies communicate with their respektive customers. Through competitive analysis of these findings, a comparison and conclusionary statement will be drawn by the tools of marketing communication that are typical for this type of segment. An integral part of the thesis will also use the synthesis of scientific literature in order to compare marketing communication tools used in practice with recommended literary references. Presented results can serve as a guide for companies striving for awareness of their strenghts and weaknesses within the field of marketing communications.
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Mobilní a modulové domy pro trvalé i přechodné bydlení jako netradiční způsoby výstavby
 Frydrychová, Hana
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