Home > Search Results: keywords:"monitoring a analýza sociálních sítí"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Social networks as a tool for competitiveness
 Pěničková, Markéta ; Střížová, Vlasta (advisor) ; Feige, Tomáš (referee)
This thesis focuses on the issue of social networks and its potential use as a tool to boost competitiveness. At first, in the theoretical part, basic terms and definitions, which are strongly related to the issue of social networks, are explained. Then the thesis deals with the business sectors, where social networks can be used. Furthermore, the most used representatives of worldwide social networks are characterized along with their potential use in the business. The theoretical part is completed with the chapter that describes and evaluates analytical tools which are used for monitoring and analysis of social networks. Practical part focuses on the aesthetic centre Marttinéz and its competitors in the sector of hairdressing and beauty salons. Firstly, its actual attitude to the social networks is analyzed and further analysis regarding competing salons is carried out the second analysis should reveal competitors' behaviour in the area of social networks. The main output of the practical part is a set of recommendations regarding optimization of company's sites at social networks and also suggestion on a monitoring system of social networks sites of this aesthetic centre.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English